Ratner Companies’ “My Strands” Campaign Raises $107,000 For Stand Up To Cancer

Hair salons collected donations from October 1 to December 3

VIENNA, VA, February 20, 2020– Ratner Companies announced today a donation of $107,000 to Stand Up To Cancer (SU2C). The salons collected donations from guests during the “My Strands” campaign that ran this past fall from October 1 through December 3 and Ratner matched donations with $50,000.

“Each day, an average of 4,950 people in the U.S. are diagnosed with cancer,” said Dennis Ratner, Co-Founder and CEO of Ratner Companies. “Giving back to the communities where we operate is part of who we are. Our collaboration with Stand Up To Cancer allows us to support their efforts for all cancer patients to become long-term survivors. Our ‘My Strands’ campaign helped increase awareness of all cancers and the good work done by SU2C to stand up for those who can’t.”

Throughout the campaign, guests were encouraged to stop by their local salon, make a donation, purchase a color service, and take a photo to post on social media with the hashtags #ChangeItUp and #StandUpToCancer, stating who their strand stands for. Each salon collected donations from the public throughout the campaign, with Ratner Companies matching those donations dollar for dollar, up to $50,000. Additionally, Pulp Riot donated $1 to SU2C for each Pulp Riot color service purchased at participating Hair Cuttery, Bubbles, and Salon Cielo locations, up to $5,000.

Ratner Companies operates 807 salons nationwide under the trade names Hair Cuttery, BUBBLES, Salon Cielo, Salon Plaza, and Cibu. The company began in 1974 to create a quality whole-family salon where stylists could make a good living. Today, the family of salons continues to share this commitment to a transparent, people first culture that offers the best career trajectory in the industry for salon professionals, field leaders and corporate employees. More information is available at
For more information, visit

Stand Up To Cancer® (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a division of the Entertainment Industry Foundation, a 501(c)(3) charitable organization, was established in 2008 by media and entertainment leaders who utilize these communities’ resources to engage the public in supporting a new, collaborative model of cancer research, to increase awareness about cancer prevention, and to highlight progress being made in the fight against the disease. As of December 2019, more than 1,600 scientists representing more than 180 institutions are involved in SU2C-funded research projects.

Under the direction of our Scientific Advisory Committee, led by Nobel laureate Phillip A. Sharp, Ph.D., SU2C operates rigorous competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and ensure collaboration across research programs.

Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Kathleen Lobb, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, and Ellen Ziffren. The late Laura Ziskin and the late Noreen Fraser are also co-founders. Sung Poblete, Ph.D., R.N., serves as SU2C’s CEO. For more information, visit

Media Contact
Diane Daly
Ratner Companies


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