Ratner Companies started with one salon and two Stylists back in 1974. Dennis Ratner was an up-and-coming hairdresser working in his father's Louis salon in Washington, D.C. It was the beginning of a new era, and Dennis envisioned a unisex salon convenient for the whole family. Over dinner with then-wife and fellow Stylist Ann, Dennis sketched on a cocktail napkin a business plan that laid the groundwork for the first Hair Cuttery salon. We are a company were it's all about the people...We are Ratner Companies We are a company were it's all about the people...We are Ratner Companies
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Brighten Up With Hair Cuttery's Color Options For Men Of All Ages

June, 2002 -The latest trends in men's fashion show that girls aren't the only ones who want to have fun with color. Hair Cuttery—the nation's largest privately-owned salon chain-is noticing that more than ever, male clients are turning to color, and it's not just to cover the gray.

Hair Cuttery stylists report an increase in men in their 20s and 30s who are requesting subtle color changes, while younger customers are asking for bold slashes and streaks. That fits in with national statistics. According to Michael Wood, vice president of Teenage Research Unlimited, 48 percent of young men aged 12 to 19 surveyed in spring 2002 say that all-over hair color is in, while 56 percent say highlights are cool. Even older men are getting into the act. Actor Brad Pitt has been known to highlight his hair, while athletes Tiger Woods and Mike Piazza did a short stint as blondes.

"Hair color isn't just for women anymore," said Hair Cuttery color expert Susan Garner, based in Atlanta. "They have discovered what women have known for years: color can really give you an emotional lift that's even better than a good haircut."

Still, most men don't want to fuss over their hair, Garner added. Older clients who do want to cover the gray prefer a gradual transformation and will add a bit more color with each service. Younger men like to add a touch of lighter streaks to the front and crown and be out of the salon in less than an hour. Some even want an all-over shot of color that can take as little as 30 minutes.

"We've worked really hard to meet the rising demands in men's color," Garner said, by educating stylists on the latest men's color trends and developing quick and easy techniques that fit the male client's schedule. And, true to Hair Cuttery's philosophy of providing value-priced service, color must fit into the male grooming budget. "It's so great to see that men realize they don't have turn to boxed color products to get affordable results," Garner added.

CEO and stylist Dennis Ratner founded Hair Cuttery in 1974. The value-priced salon chain is the largest division of Ratner Companies, a family-owned company with 800 Hair Cuttery salons on the East Coast and in the Midwest. Hair Cuttery offers a full complement of cutting, coloring and texturing services with no appointment necessary.

 

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ON THE WEB Hair Cuttery offers a full complement of cutting, coloring and texturing services at value prices with no appointment necessary. BUBBLES SALON CIELO SALON PLAZA COLOR WORKS CIBU