| Hair
Cuttery's Young Clients Reveal
Hottest Hairstyles for Today's
Fashion
July,
2002 -
The results are in: the majority
of kids all over America want
the Aaron Carter and Mary-Kate
and Ashley
Olsen
hairstyle for 2003.
The 2002
Hair Cuttery Kids' Trends Report
survey was conducted by Hair
Cuttery, the value-priced salon
chain with 800 salons in the
United States. The survey results
kicked off Hair Cuttery's Share-A-Haircut
program, which each year donates
more than $500,000 in back-to-school
haircuts to children in need.
More than
3,000 kids nationwide responded
to the survey in Hair
Cuttery's salons and
on the company's website. Across
the board, kids say the twin
icons and the "Little Prince
of Pop" have the must-have
haircuts for back-to-school.
The Olsens edged out teen idols
Kirsten Dunst, Alicia Keys and
Mandy Moore with 1,620 votes-or
48 percent-while Aaron Carter
received 907 votes over Ashton
Kutcher, Lil Bow Wow and Hayden
Christensen.
The results
are not surprising, according
to Hair Cuttery stylists Shawn
Hedrick and Amy
Seabolt. The Olsens and
Carter each have long hair with
shattered ends, mimicking the
fringe that defines today's
fashions in clothing, accessories
and even jewelry.
"The look is definitely
retro," Seabolt said. "In
the 70s, people wore their hair
long, straight and shaggy. We're
seeing a lot of clients who
are going for the same look
today."
The latest
trends were revealed just in
time for Hair Cuttery's 4th
Annual Share-A-Haircut program.
For every child's haircut purchased
at any of the company's 800
salons between August 1 and
15, the company donates a haircut
to a child in need. This year,
Hair Cuttery will donate 50,000
haircuts worth half-million
dollars worth of haircuts.
"The
survey is a fun way to inspire
kids to come to Hair Cuttery
for a cool, affordable haircut.
But more importantly, it encourages
them to help children in need,"
said Dennis Ratner, Hair Cuttery
founder. "A new haircut
gives a child a lot of confidence,
and that's what Share-A-Haircut
and the Kids' Trends Report
are really all about."
Achieving
the Look
Aaron Carter's
shaggy style is very popular
among boys today. "There
are no blunt lines in this haircut,
which is notched to create a
messy yet clean look,"
said Hedrick, who specializes
in razor-cutting at an Orlando,
Florida Hair Cuttery. "The
pieces are shattered around
the ears, hairline and neckline
to create open spaces throughout
the head. The look can be finished
by accentuating the fringes
with styling pomade."
The shaggy
look is popular with women too,
according to Seabolt who is
a Baltimore, Maryland Hair Cuttery
stylist and platform artist.
"The Olsen twins have long,
sleek hair that is tapered at
the ends. The design is basic:
long layers with wispy pieces
that soften the face and make
the hair seem weightless."
Hair Cuttery
was founded by CEO and stylist
Ratner in 1974. The value-priced
salon chain is the largest division
of Ratner Companies, a family-owned
company with 800 Hair Cuttery
salons on the East Coast, in
the Midwest and in the United
Kingdom. Hair Cuttery offers
a full complement of cutting,
coloring and texturing services
with no appointment necessary.
|