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Hair Cuttery's Lead and Get
"Swept Away"
January
16, 2003 - Prom season
is upon us, and that means Hair
Cuttery stylists will soon turn
to their "Swept Away"
kits to help fill their books
with appointments for cool updos.
"Promoting
your creativity is the key to
staying fully booked,"
said Shannon
King, International Educator
for Hair Cuttery salons in America
and the United Kingdom. "Clients
may not ask about evening looks,
they may not even think of them.
But if the stylist or salon
lets people know it's one of
their specialties, then requests
will come in. With the wedding
and prom season just around
the corner, now's the time to
put upsweep promotions on your
list of services."
Hair Cuttery
created their own "Swept
Away" promotion kit, featuring
a step-by-step booklet of instructions
and promotional ideas, a mirror
cling announcing specialty hairstyles,
three easel cards and three
packs of business/appointment
cards. Also included is a 5x7
photo album with the Swept Away
logo - the ideal way for a stylist
to showcase his or her work.
"We had
great success with this promotion
last summer," says King,
"and we will continue to
remind clients that Hair Cuttery
can create special looks for
special occasions."
Hair
Cuttery was founded by licensed
stylist and CEO Dennis
Ratner.
The largest division of Ratner
Companies, Hair Cuttery is a
value-priced salon chain for
the entire family, with 800
salons on the East Coast and
in the Midwest. Hair Cuttery
offers a full complement of
cutting, coloring and texturing
services with no appointment
necessary. Other Ratner
Companies
salons include Bubbles,
Salon
Cielo
and ColorWorks.
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