ColorWorks Master Colorist Joins The Redken Exchange

December, 2002 – ColorWorks, the East Coast’s hottest new haircolor salon chain, is proud to announce that Tracy Guthrie, Director of Haircolor Education for the chain’s Arlington, VA location, has joined The Redken Exchange as a facilitator. In this role, Guthrie will lead shows at the Exchange’s state-of-the-art education center on New York City’s posh 5th Avenue and travel the country from coast to coast performing and leading classes.

“This is such a huge honor,” said Tracy, who is one of only 25 Redken Exchange facilitators. “Working at the Exchange is so exciting, because you’re there, looking out on 5th Avenue – the fashion mecca of the world. It’s totally different from getting educated in salon, because you tend to try things you wouldn’t at home.”

Guthrie is not a novice to the world of education and the fast-paced life of beauty shows. The Kansas City native has been a Redken Performing Artist for eight years and has traveled throughout the United States educating salon professionals, distributors and other industry representatives on the latest trends and techniques. She is an American Board Certified Hair Colorist, and was recently named Presenter of the Year by State Beauty Supply, a large national distributor.

“Education isn’t for everyone, but the secret is to make your students feel comfortable. You have to be positive, you have to be fun and you have to inspire them to let the creativity flow. You have to be a cheerleader.”

Perhaps that’s what makes Guthrie so good at what she does. Though it was clear from a young age that she had a talent for doing hair, she devoted much of her free time to performing as a dancer and a cheerleader. In fact, before she became a professional stylist, she spent a summer traveling around the country working as a cheerleading instructor. “Which is exactly what I do now.”

Fortunately for Redken and for ColorWorks, Guthrie decided to follow in her grandparents’ footsteps and go to beauty school. After working more than 10 years for a Kansas City salon, Guthrie relocated to Northern Virginia and began working for ColorWorks where she has been since the salon opened in September.

“We are so excited to have Tracy on board,” said Allyson Hurley, business unit leader for ColorWorks. “She motivates, she dazzles and she inspires everyone in the salon to take color to new heights. It’s a privilege having her around.”

ColorWorks is the newest addition to the Ratner Companies family, which wasfounded by CEO and stylist Dennis Ratner. ColorWorks provides coloring and finishing services that start at $40. In addition to the ColorWorks salons, Ratner Companies manages 800 Hair Cuttery salons in the United States and the United Kingdom.